本文摘要:thisishowquicklyfortuneschangeinthesmartphoneindustry.in 2006是Nokia (NOK ) stillcontrolledmorethanhalfoftheshareofthesmartphonemarket.theiphonewouldntappearuntilthesummerof 2007.Andnoonewasmaking id Phoo bought by Google (GOOG) in 2005,WouldntemergeasaplayeruntilhtcreleasedthedreamsmartPhone 2006年,诺基亚控制了智能手机市场的大部分。

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thisishowquicklyfortuneschangeinthesmartphoneindustry.in 2006是Nokia (NOK ) stillcontrolledmorethanhalfoftheshareofthesmartphonemarket.theiphonewouldntappearuntilthesummerof 2007.Andnoonewasmaking id Phoo bought by Google (GOOG) in 2005,WouldntemergeasaplayeruntilhtcreleasedthedreamsmartPhone 2006年,诺基亚控制了智能手机市场的大部分。iPhone直到2007年夏天才经常出现。

当时的安卓手机还没有出版。安卓于2005年被谷歌收购,但在HTC于2008年秋季推出Dream智能手机之前,安卓作为竞争对手进入市场。安卓,of course,wouldgoontodominatetheglobalsmartphonemarket, powering 70 % ofsmartphonesshippedinthelastquarterof 2012.five years ago, Androidwasanopen-Sourcemobileosofferedtodevicemanufacturersthatwantedtotakeonnokia,Apple (AAPL ),andblackberry(bbry ) . itwastheossupportingtheopenhandsetalliance,whosemembersincludedmanufacturerslikehtc,samsset 5年前,Android是开源移动操作这也是对外开放手机联盟的代表系统,这个对外开放手机联盟的成员包括HTC、三星、摩托罗拉等大型制造商。Early on, htcemergedasthecompanymostlikelytosucceedasthebigmakeroidphones.notonlybecauseofthedream– theinauguralandroidsserver e。

googlesfirstattempttodesignitsownsmartphone.Androidmayhavebeenanopenos,Butitneededaleart Htclookedtobethatleader.Instead, itssamsungthatisrulingtheandroidempirein 2013 .最初,htc可能是最有可能获得巨大成功的安卓制造商。这是因为Dream手机开始了安卓时代的先河,谷歌的第一个“亲生儿子”Nexus 1是HTC代理。安卓是开源平台,但必须是领导者。在早期的安卓时代,HTC是其领袖。

到了2013年,三星打出了安卓王国的霸主。And what of HTC? By recent numbers,its ailing. According to comScore, itsshareofu.s.smartphonesubscribersfell 1.3 percentagepointsto 9.3 % inthethreemonthsthroughfebruary是abiggerdeclinethanmotoroly . samsungsawitssharegrowby1percentagepointandappleby4points.measuredbyglobalsmartphoneshipments,accordingtobarclaysreeed最近一天根据common score的数据,去年12月和今年1、2月,HTC在美国智能手机用户中的占有率减少了1.3个百分点为9.3%,甚至下降到了被Google收购的摩托罗拉。同期,三星的占有率下降了1%,苹果的占有率下降了4%。根据伯克利研究公司(Barclays Research )的数据,HTC今年全球手机出货量可能排在第十位。

Last week,htcpre-announceditsfirst-quarter earnings, andthenewswasntgood.netincomedeclined 98 % tont $ 85 mm wellbelowanalystestimatesofnt $ 600 million.revenue fell 37 % tont $ 42.8 million ghtdeell第一季度HTC的净利润为8500万新台币(合计280万美元),上涨了98%,但高于分析师预测的6亿新台币。其第一季度收益为4280万台币,暴跌37%。HTC倒数第六季度的收益持续暴跌。

For some是, thedisappointingnewswasanothersignthathtcsshipissinking.mostofthedisappointingprofitcenteredaroundthedelayedreleaseofthehtte夫attractivedisplayscreenthadbeenwinninglargelypositivereviews.ashortageofcamerasreportedlyforcedtheddisplay fthenewphones.ss etocompeteforconsumers,theyalsooftencompeteforcomponents .另一个令人失望的信号是HTC的出货量也在上升。首先,利润上升的主要原因是HTC One手机的销售延期。HTC One配备了非常有人的显示器,最近受到了很多称赞。据说拍摄对象的供给不足是延期销售的主要原因。

智能手机制造商不仅要竞争来抢消费者,还要竞争来抢零件。thehtconewassupposedtoreleaseinmarch,severalweeksaheadofsamsungsnewsmartphone– thegalaxys 4, whichadalsowonstrongearlyreviewsandreceivedafairamountofattentionnowthatsamsunghasemergedasarivaltoapple.havingaheadstart ofa underandshowthatitwasmakingabigstepforwardwithitssmartphones.instead是the HTC One was delayed until April,withshipmentexpectedtobe 随着三星成为苹果的竞争对手,新发布的Galaxy S4手机也引起了很多称赞和关注。

如果能提前一个月发布HTC One手机,有助于证明HTC在市场上抢占先机,在智能手机的开发方面处于行业领先地位。可惜HTC One的发表延期到了4月,本周预定发售。

htcsstockcloseddown 2.2 % onthedayitannouncedthosenumbers.butitendeduprallying 8.5 % overthenextfourdays, closingtheweekatnt $ 261.50.thatrallyappearedtobesparkedbythepositivereceptionoffacebookhome是facebooks(fb ) efforttocooptandroidsostocreateafront-endinterfacedesignedarounditsownsocialnetwork.anotherhtcphook waspresentedasthefirstface althoughhomewillbedowloadabletootherandroidphones.HTC发表第一季度收支的当天,股价暴跌2.2个百分点收盘。这次股价上涨可能是因为Facebook和HTC合作的Facebook Home系统受到称赞。HTC First手机成了反对Facebook Home的第一部手机。

但是,今后Facebook Home也可以在iTunes上访问其他手机。Still,thedeclineinitsmarketsharehasbroughthtcsstockdownsignificantlyfromitslevelsinrecentyears,trading 80 lowthehighpointofnt。300 in April 2011.theoneisintendedtoturnthataround,with its impressive display acasingdesignedtorivalthatoftheiphone, 尽管andanimageprocessorchipthathtcmadein-house .htc手机的市场份额大幅上升,该公司的股价近年也急剧下跌。由于HTC期待HTC One手机产生扭曲的趋势,HTC One配备了性能非常高的显示器、以与iPhone竞争为目的的铝合金机身、HTC独有的图形处理芯片。

wallstreetanalystsremaindividedonhtcsoutlook,butmostfeeltheonewouldhaveabiggerimpactonitsfatethanthefirst.j.p . whichdescribedtheoneashtcslastchanceforaturnaround, saidinareportlastweekthatearlysignsoforderratesareverystrongandcoulddeliver 50 % growthinrevenuethisquarteroverthepreviousquarth like Goldman Sachs, wereconcernedthatthesupply-chainissuesthatdelayedtheonecouldcontinuetobeafactor . JP摩根在上周的报告中指出HTC One是HTC公司“沦落的最后机会” 高盛等公司指出,导致HTC One销售延迟的供应链问题依然是不稳定的因素。htcsoneisthecompanysbestchancetowinbackmarketshare.thecompanysnewmarketingchiefrecentlypromisedaloudervoiceandbolderapproatiamarketfloodedwithandroidphones.last week,to promote the HTC One, thecompanylaunchedanadcampaignmockingrealitytvshowsonservice HTC的新任营销总监最近在这个Android手机像牛毛一样多的市场上,HTC更大声,更大上周为了开展HTC One,HTC公司在Funny or Die等网站上发布了类似电视真人秀的广告。In the smartphone market,consumertastesarejustfickleenoughtomakehtcawinneragain.fornow, theandroidmanufacturerthatonceseemedmostlikelytosucceedisjustfightingtostayinthegame .是智能手机市场,消费者口味非常无常,这让HTC再次成为胜者但现在,曾经期待最顺利的安卓手机制造商必须再次行动起来,生存下去。

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